Search Engine Optimisation is important as search engines direct the majority of visitors to most websites. Search Engines are the first point of online research a potential customer will take in order to locate a product or service.

Most web users don’t read beyond the first page of search engine results. If you appear on the first page of results, then you have a greater chance of attracting that visitor to your site.

How long does it take for Search Engine Optimisation to work?
Search Engine Optimisation takes time. It can take search engines between 2 and 4 months to list your site. General, any search engine optimisation improvements won’t have any effect for at least 6 weeks.