If you’re looking to optimise your website for higher search engine rankings, you’ll need to come up with a systematic approach with both on-page and off-page tactics. Once your website starts climbing up the ranks, you will begin reaping the benefits of better brand visibility and more website traffic. So, if you’re looking to achieve a top search ranking, you should consider the following do’s and don’ts of search engine optimisation Adelaide:


DO Publish New Content Frequently


It’s 2019, and you’re probably aware that ‘Content is King.’ If you’re wondering why your site is not on the top of its search, it’s probably because you’re not publishing new and fresh content as frequently as the websites that are on top of you. If you don’t update your site with new content, your rankings will become either stagnant or will plummet to the bottom. Prevent this from happening by getting into the habit of publishing new content at least once a week.



DON’T Buy Links


Backlinks play a substantial role in improving your SEO score. However, that does not give you the green light to buy them. Google treats paid links as a ‘link scheme,’ which is a major red flag. So instead of it improving your rankings, it can potentially drag your site down as Google will treat it as an unreliable source. So not only are you wasting hard-earned cash, but you’re also lowering your ranking as well. So rather than buying links, try to acquire them the natural way through content creation.



DO Target the Right Keywords


Search engine optimisation Adelaide is all about ranking on the right niche. That’s why you should make sure to target the right keywords with your SEO campaign. It will make sure that your site is visible among your target audience and create a solid foundation for your SEO success. If you’re not getting ideal results with your keywords, then you may want to reevaluate them and consider potential alternatives.


DON’T Publish Duplicate Content


While Google has said that small amounts of duplicate content shouldn’t be a problem, it’s still better to be cautious. Check your website structure and make sure there aren’t any duplicate content unless it’s necessary. When possible, avoid publishing the same content in multiple locations. If you do have to, make sure you modify your robots.txt file to prevent Google from crawling the duplicate version that you don’t want to index.


These four search engine optimisation Adelaide do’s and don’ts will make sure that your SEO campaign is on the right track. For more tips and tricks on how to improve your online marketing campaign, make sure you check out our blog page.